Drawing on Dr. Margaret Heffernan's new book UNCHARTED, published just weeks before lockdown, Margaret will look at how companies have weathered existential crises in the past, how preparedness meets planning and the perils of tying everything to efficiency. Adaptation, flexibility and strong investment in people is key to building organisations that can weather and prosper in the storms of today — and tomorrow.
Dr. Margaret Heffernan produced programmes for the BBC for 13 years. She then moved to the US where she spearheaded multimedia productions for Intuit, The Learning Company and Standard&Poors. She was Chief Executive of InfoMation Corporation, ZineZone Corporation and then iCast Corporation, was named one of the “Top 25” by Streaming Media magazine and one of the “Top 100 Media Executives” by The Hollywood Reporter.